Pricing and Revenue Management
We help you harness the full potential of this emerging technology by embedding it into your operations—leveraging your data, your language, and your business challenges.
​Strategy, segmentation, and pricing definition
Defining strategy and segmentation are crucial steps before setting a price.
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Description
#1
Pricing Strategy
The pricing strategy must always reflect your overall business strategy—whether it's to gain market share, increase margins, or enhance customer satisfaction by influencing price perception.
Once the strategy is defined, the next step is to segment customers, products, services, and geographic sales units based on price sensitivity.
Price Setting and Value-Based Pricing
Once this segmentation is done, the focus shifts to building the pricing structure and the various rules used to determine prices.
The current trend is toward willingness to pay, which aims to capture what each customer is ready to pay depending on the context.
Implementation and Reporting
Price implementation and reporting ensure the practical application and control of the previously defined methodologies in the field.
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Description
#1
Price Implementation
To maintain price relevance on the ground, we work closely with operational teams to define business rules that shape the optimization space in which our AI algorithms operate.
These rules also prevent the black-box effect by ensuring human oversight of the machine at all times.
Reporting & Alerting
Pricing is a highly sensitive topic with potentially major impacts if prices are poorly calibrated. Beyond the many safeguards built into our algorithms, we implement alerting and reporting solutions to track price evolution over time and quickly signal any issues.
Our reporting solution also enables management to monitor how well the pricing strategy is being executed by the sales teams.
